Art

Different Marketing Posted on 21 Oct 19:30 , 0 comments

Our economy here in Houston is limping right now with the oil prices being low.  There are quite a few people in the business community that deny that because Houston has diversified which is true but it's undeniable that the low oil prices effect our economy.  With that being said we need to "market broader". In my last post I was posting about our event with Lindsey's Office Furniture which was a fabulous event. We got new clients and sold art.  I do believe that selling art is different than selling other items, goods, or services and as in marketing anything it's most effective when your marketing is targeted and specific.  That is so important!  A good way to target is by inviting people you know are art buyers.  This is not new information but more of a reminder to be mindful how you set up your event.  For the Lindsey's/Perimeter Gallery event we invited Interior Designers, Interior Architects, Commercial Realtors, and existing clients.  Our target is obvious.  We were inviting folks who buy art and furnishings for commercial spaces. It worked because we used several methods to invite. e-mails to our targeted list, Social Media, phone calls, and my personal favorite "door popping" walking in the door of businesses with the invitation in hand.  99% of the offices we crashed the recipients were thrilled, enjoyed meeting us, and liked being invited. We have two events planned at the gallery the first is, November 12th, a Holiday Gallery Show and the second, December 15th, with the Hotel Concierges' Association. My marketing plan includes at least 6 events a year and yes, it is a lot of work but it pays off!

Taking Chances or Opportunities Marketing Posted on 21 Sep 19:31 , 0 comments

OK, so when we think about selling art we may think galleries, art shows, showing in restaurants or bars the conventional avenues. That's all OK and you will sell some art because the main thing is to get your art out there the more people who see it the better. Marketing is a numbers game. That is so important to remember. The more people who view your art the more people buy your art.  

I'm writing this blog post because I want you an artist to think beyond the normal.  Think about partnering with a business that may not be a part of the art scene but could be on the fringes.  For example, architects, interior designers, doctors offices, furniture stores, and other semi-public places.  It's important for me to like the venue and  know that my art is a good match, that my art and the interior of the venue compliment each other.  A win-win. It's powerful when you partner with a company that has sales people who will sell your work as a part of the sales package.  Think about people you know and ask if they know of a business that might work with what you are doing. What I am suggesting does not cost the business anything but they do get a commission when they sell your work. The business piece you work out with the business of your choice and it's important for both parties to be happy with the deal.  If not move on because the deal ultimately won't work.

Try it!  Take chances and improve your art sales!


The Change Process of Interior Design Posted on 15 Sep 20:02 , 0 comments


Event "The Importance of Art in the Workplace" Posted on 11 Sep 19:23 , 0 comments

  

Using Art as Branding Posted on 5 Sep 14:48 , 0 comments

Don't know if you've thought of it but it's true.  Using art as a part of your branding is huge.  Art immediately lets people know who you are. Traditional, contemporary, soft hearted, edgy, "out-there", loud, funny, muted, you name a personality trait and your art reflects it.  Art in the work place can do the same thing for a company. It will help convey the company's personality and culture.  Art in the workplace also let's people know when they walk in that the company cares about their employees and clients. Research shows that Art sets the stage helping employees be more creative with their problem solving. Art helps people be more relaxed by reducing stress.  Art also lets people know that the company cares about humanity and the environment that their employees work in.  Art can help communicate a theme, or a philosophy that is important to the organization.  We created a gallery for an oil refinery so when employees or visitors walk into the lobby they are greeted with large beautiful photographic works of art of the refinery from the ground and air at sunset and at night.  It is really amazing and works so well to be in an industrial area and walk into a gallery environment.  It works two-fold, it gives an over-all look at the facility in a very artistic way and it's totally relaxing which helps with doing business. The refinery is telling people "Come on in, we're open and have class" what could be better than that?

 


Buying Art Online Posted on 19 Aug 20:26 , 0 comments


Art as a Lifestyle Posted on 29 Jul 20:33 , 0 comments

I love art.  I use it in how I dress and wear jewelry as art. It goes so far beyond having art on the walls, which of course I do. Good furniture or unique furniture is art and how it's placed in a room. Interior design, wall color, accessories on and on artful living expresses who we are with joy. An artful lifestyle gives me peace, joy, and a real inter-serrenity. It's all in how you look at it but everything we use someone had to design.  As the artist of our lifestyle we pick and choose the art we want to live with. What can be better than that?

Art Feeds the Soul! Posted on 7 Jul 14:57 , 0 comments

Art really is food for the soul.  We are adding new products to the site continually. The products are a wide variety from original art paintings, jewelry, photos, 3D, art t-shirts, art pillows, art tiles, and more!  Art can be incorporated in our lives in sooo many different ways.  It's fun and pleasurable.  It is a researched fact that art in the work place reduces stress, increases creative thinking, and helps with the over-all feeling of well being.  We use art in the work place for branding companies, also which is an added benefit. Enjoy!

Printing on Metal Posted on 30 May 15:01 , 0 comments

Artsy-Art is offering Original Paintings and Photography printed on metal.  It's indestructible because the process was developed for signage used in our national parks.  The Metal Prints have a very contemporary look they come with hangers on the back or they can be framed.  Genius!  Any piece of art we offer can be made into a Metal Print custom sizes according to the Original Art the size can be the same as the Original Art or smaller.